Designing logos and business identities that enable passionate people to bring their intentions to life is one of my favorite collaborations. Whether it be for non-profits, massage therapists, teachers, chefs, or bee keepers, I continue to be inspired by the creative process and the compelling solutions that come from working together.
A personal project that has evolved over the years, these simple, yet curious DOMINO prints celebrate weddings, births, graduations, race times and more.
Growing up, my brother and I spent many mornings pondering over newspaper crossword puzzles and word jumbles. As I considered the simple numbers of his upcoming wedding date, I realized that dominos would allow me to create a playful celebration of the day... or any day.
These framed prints and notecards became a personal journey into building a small business and sharing my curiosity with others.
June 7, 2008
June 4, 2009 | Jan 15, 2011
May 8, 2008
Dec 2008 - June 2012
Designing men’s and women’s performance footwear as part of Mizuno’s global running team was a balancing of agile form and exceptional function. Through collaboration with colleagues and trend consultants, I helped to craft and implement global design direction while bringing merchandising and trend-relevant strategies to life.
July 2012 - Aug 2013
As Senior Women's Designer for OluKai, I worked closely with the Design Director, Merchandising and Development to guide and design the women's line of premium sandals, closed toe shoes and boots. With an eye on color, material and sustainability trends, I helped to craft the seasonal men's and women's product direction from a comfort, style and brand perspective.
In addition to designing new styles, I also updated materials, patterns, and styling as needed across the line. Through this fine tuning, I had the opportunity to collaborate with freelance designers and artists to elevate and celebrate OluKai's attention to detail.
I worked with businesses, non-profits and individuals to create marketing material to support, renew or initiate their vision. By deeply listening to the client's intentions and tuning into the creative energy that flows through, we hone their message to be impactful and visually striking.
The images here represent a sampling of marketing collateral designed to inspire, inform and connect.
These images represent a line of greeting cards created in collaboration with OmBase Yoga studio. Much of the imagery and text was inspired by the meditations and offerings shared at the studio. Notebooks full of doodles like these reflect my inclination to wonder, often through pen and paper.
As an in-house and freelance designer, I have enjoyed the process of creating seasonal palettes and applying color to product and graphics. Trend boards, palette creation and color cads are some of the services that I provide to clients.
These images represent a small sampling of color, material and trend imagery created to inspire and communicate seasonal direction.
Dec 2001 - Nov 2006
As a Footwear Designer for Columbia Sportwear, I worked across categories and brands to design men's, women's and youth footwear. My experience at Columbia gave me oppurtunites to solve price, duty, and functionality issues on a multitude of styles and projects. As design and color liaison between outerwear, sportswear and footwear departments, I was able to enhance seasonal design communication and collaboration.
I've had the opportunity to build the visual framework for several websites and site concepts for my own projects and for clients. I'm drawn to this process of conveying meaning and message through imagery and word – amplifying intention and creative expression.